{"id":412900,"date":"2026-07-31T14:52:28","date_gmt":"2026-07-31T14:52:28","guid":{"rendered":"https:\/\/community.skin.club\/?p=412900"},"modified":"2026-07-31T14:52:28","modified_gmt":"2026-07-31T14:52:28","slug":"gaming-brands-dominate-ewc-sponsorship","status":"publish","type":"post","link":"https:\/\/community.skin.club\/en\/news\/gaming-brands-dominate-ewc-sponsorship","title":{"rendered":"Gaming hardware dominates EWC sponsorship as betting accounts for less than 5% of esports partnerships"},"content":{"rendered":"<p>The commercial landscape of esports continues to evolve beyond traditional gaming brands. A new Esports Charts analysis of organizations competing at the Esports World Cup 2026 shows that hardware manufacturers remain the biggest investors in esports. Betting and cryptocurrency companies, meanwhile, represent only a small share of sponsorships.<\/p>\n<h3>Hardware brands remain the backbone of the CS2 ecosystem<\/h3>\n<p>Esports Charts analyzed 212 organizations competing at the Esports World Cup 2026. The study identified more than 890 publicly disclosed sponsorship deals involving over 640 different brands. The dataset provides one of the clearest snapshots of today\u2019s esports sponsorship market.<\/p>\n<p>Gaming Hardware &amp; Peripherals is the largest sponsorship category, accounting for 27.1% of all partnerships. Logitech, ZOWIE, Razer, and ASUS ROG rank among the most active sponsors and support organizations across multiple regions.<\/p>\n<p>For the Counter-Strike scene, these numbers are expected. Peripheral manufacturers have supported professional CS for years. Mice, keyboards, monitors, and other gaming equipment remain central to both player performance and team branding.<\/p>\n\n<div class=\"article__content grid-cards-col xl-w-100\">\n    <p class=\"article-h3\">read more<\/p>\n    <div class=\"grid-1 gap-12 mb-12 load-parent xl-w-100\">\n        <article class=\"club-hover-connect-parent\">\n    <div class=\"club-top-line\"><\/div>\n    <div class=\"club-row club-gutter-none\">\n                    <div class=\"club-col-4 club-col-6-xs\">\n                <figure class=\"picture-16x9 picture-with-gradient\">\n                    <a class=\"club-hover-connect club-hover-connect-img\" href=\"https:\/\/community.skin.club\/en\/news\/neo-on-leaving-faze-no-grudges-but-i-learned-my-lesson\" tabindex=\"-1\">\n                        <img src=\"https:\/\/community.skin.club\/wp-content\/uploads\/2026\/07\/PGL-Cluj-Napoca-2025-GS-Day-3-Part-6-53.jpg.webp\" alt=\"NEO on leaving FaZe: \u201cNo grudges, but I learned my lesson\u201d\" decoding=\"async\" loading=\"lazy\">\n                    <\/a>\n                <\/figure>\n            <\/div>\n        \n        <div class=\"club-col-8 club-col-6-xs club-box-bg--gradient\">\n            <div class=\"club-box-def club-full-height\">\n                <div class=\"club-dynamic-dotted-wrap club-full-height\">\n                    <h3 class=\"club-h4-title\">\n                        <a class=\"club-link-primary club-hover-connect club-dynamic-dotted__text\" href=\"https:\/\/community.skin.club\/en\/news\/neo-on-leaving-faze-no-grudges-but-i-learned-my-lesson\">\n                            NEO on leaving FaZe: \u201cNo grudges, but I learned my lesson\u201d                        <\/a>\n                    <\/h3>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"club-bottom-line\"><\/div>\n<\/article>    <\/div>\n<\/div>\n<h3>Food and finance outperform betting sponsorships<\/h3>\n<figure id=\"attachment_412901\" aria-describedby=\"caption-attachment-412901\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-412901\" src=\"https:\/\/community.skin.club\/wp-content\/uploads\/2026\/07\/EWC-2026-SPonsorship-d3235994e37c8e9cbfa719738a54e0ff.webp\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/community.skin.club\/wp-content\/uploads\/2026\/07\/EWC-2026-SPonsorship-d3235994e37c8e9cbfa719738a54e0ff.webp 1920w, https:\/\/community.skin.club\/wp-content\/uploads\/2026\/07\/EWC-2026-SPonsorship-d3235994e37c8e9cbfa719738a54e0ff-300x169.webp 300w, https:\/\/community.skin.club\/wp-content\/uploads\/2026\/07\/EWC-2026-SPonsorship-d3235994e37c8e9cbfa719738a54e0ff-1024x576.webp 1024w, https:\/\/community.skin.club\/wp-content\/uploads\/2026\/07\/EWC-2026-SPonsorship-d3235994e37c8e9cbfa719738a54e0ff-768x432.webp 768w, https:\/\/community.skin.club\/wp-content\/uploads\/2026\/07\/EWC-2026-SPonsorship-d3235994e37c8e9cbfa719738a54e0ff-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-412901\" class=\"wp-caption-text\">Photo Copyright by EScharts<\/figcaption><\/figure>\n<p>After gaming hardware, the largest sponsorship categories are:<\/p>\n<ul class=\"article-list-pink\">\n<li class=\"article-list-pink__item\">Food &amp; Beverage \u2014 11.5%<\/li>\n<li class=\"article-list-pink__item\">Esports &amp; Gaming Services \u2014 8.2%<\/li>\n<li class=\"article-list-pink__item\">Apparel, Fashion &amp; Accessories \u2014 6.8%<\/li>\n<li class=\"article-list-pink__item\">Financial Services &amp; Payments \u2014 5.7%<\/li>\n<li class=\"article-list-pink__item\">Health, Beauty &amp; Personal Care \u2014 5.6%<\/li>\n<\/ul>\n<p>Betting and gambling account for only 4.9% of all disclosed partnerships. Crypto and digital assets represent just 1.2%. These figures challenge the common belief that esports depends mainly on gambling companies. Instead, sponsorships span 19 different business categories, creating a far more diversified commercial ecosystem.<\/p>\n<h3>CS2 organizations continue attracting global brands<\/h3>\n<p>The report also highlights the growing presence of internationally recognized companies. Alongside endemic gaming brands, organizations competing at EWC work with Sony, Coca-Cola, Amazon, Visa, AT&amp;T, McDonald\u2019s, KFC, Red Bull, and Monster Energy. Counter-Strike organizations reflect this trend. Successful teams increasingly attract mainstream companies instead of relying only on gaming-related sponsors.<\/p>\n\n<div class=\"article__content grid-cards-col xl-w-100\">\n    <p class=\"article-h3\">read more<\/p>\n    <div class=\"grid-1 gap-12 mb-12 load-parent xl-w-100\">\n        <article class=\"club-hover-connect-parent\">\n    <div class=\"club-top-line\"><\/div>\n    <div class=\"club-row club-gutter-none\">\n                    <div class=\"club-col-4 club-col-6-xs\">\n                <figure class=\"picture-16x9 picture-with-gradient\">\n                    <a class=\"club-hover-connect club-hover-connect-img\" href=\"https:\/\/community.skin.club\/en\/news\/thorin-i-think-donk-will-follow-s1mples-path\" tabindex=\"-1\">\n                        <img src=\"https:\/\/community.skin.club\/wp-content\/uploads\/2026\/07\/55430663079_115c795d37_k.jpg.webp\" alt=\"Thorin: \u201cI think donk will follow s1mple\u2019s path\u201d\" decoding=\"async\" loading=\"lazy\">\n                    <\/a>\n                <\/figure>\n            <\/div>\n        \n        <div class=\"club-col-8 club-col-6-xs club-box-bg--gradient\">\n            <div class=\"club-box-def club-full-height\">\n                <div class=\"club-dynamic-dotted-wrap club-full-height\">\n                    <h3 class=\"club-h4-title\">\n                        <a class=\"club-link-primary club-hover-connect club-dynamic-dotted__text\" href=\"https:\/\/community.skin.club\/en\/news\/thorin-i-think-donk-will-follow-s1mples-path\">\n                            Thorin: \u201cI think donk will follow s1mple\u2019s path\u201d                        <\/a>\n                    <\/h3>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"club-bottom-line\"><\/div>\n<\/article>    <\/div>\n<\/div>\n<h3>A healthier commercial future for esports<\/h3>\n<p>Another key finding is the fragmented sponsorship market. More than 86% of identified brands sponsor only one club. This trend suggests that organizations build unique commercial portfolios instead of competing for the same global partners.<\/p>\n<p>For the Counter-Strike ecosystem, the report paints an encouraging picture. Hardware companies remain the foundation of sponsorship. At the same time, clubs continue expanding into partnerships with food, finance, consumer technology, and lifestyle brands. As more global companies enter esports, the commercial foundation of professional CS2 becomes stronger and more diverse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The commercial landscape of esports continues to evolve beyond traditional gaming brands. A new Esports Charts analysis of organizations competing at the Esports World Cup 2026 shows that hardware manufacturers remain the biggest investors in esports. Betting and cryptocurrency companies, meanwhile, represent only a small share of sponsorships. Hardware brands remain the backbone of the [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":409258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-412900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gaming brands lead EWC sponsorship over betting<\/title>\n<meta name=\"description\" content=\"Esports Charts reveals gaming hardware leads EWC 2026 sponsorships, while betting and crypto account for only a small share.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/community.skin.club\/en\/news\/gaming-brands-dominate-ewc-sponsorship\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gaming brands lead EWC sponsorship over betting\" \/>\n<meta property=\"og:description\" content=\"Esports Charts reveals gaming hardware leads EWC 2026 sponsorships, while betting and crypto account for only a small share.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community.skin.club\/en\/news\/gaming-brands-dominate-ewc-sponsorship\" \/>\n<meta property=\"og:site_name\" content=\"CS2 &amp; 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