The Esports Foundation has revealed how national team jersey sponsorships will work ahead of the inaugural Esports Nations Cup 2026. The framework limits commercial branding to a single sleeve position.
This approach keeps the front of every jersey free from title sponsors. Therefore, each uniform can focus on the national identity and cultural design of its represented country.
Adidas Supplies Every ENC Kit
Adidas is the exclusive kit supplier for all national delegations at ENC 2026. Every team must wear the official Adidas ENC uniform during qualifiers, friendly matches, and the main tournament.
The requirement applies even when a team or its representatives already have apparel agreements. The Esports Foundation wants the jerseys to feel authentic to each country while also becoming products that fans want to wear.
One Sleeve Slot for Partners
National teams will have only one commercial slot on the sleeve. National Team Partners can sell that space directly to brands in their local markets.
Meanwhile, the Esports Foundation can sell the same inventory to multinational companies seeking partnerships with specific national teams. This hybrid model gives local partners commercial flexibility while allowing central sales for larger international campaigns.
Revenue will be shared between the Esports Foundation and National Team Partners. However, the split will vary depending on who secures the sponsor. Central manufacturing and logo-application costs will be deducted before the revenue is distributed.
Brand Safety Remains Central
Gambling and other commercial categories will be tightly regulated or prohibited. The restrictions will follow game publisher rules and local legislation.
In addition, every sponsorship agreement must receive final approval from the Esports Foundation. The policy aims to keep the ENC commercial ecosystem brand-safe as the competition develops.
Jerseys Head to Retail
The Esports Radar reported the details of the Esports Foundation’s commercial framework ahead of the inaugural Esports Nations Cup 2026. Official ENC jerseys will be sold through online and physical retail channels. The Esports Foundation plans to announce further retail details in the coming weeks.
France has already revealed its national team jersey. The kit is currently displayed at the Adidas flagship store on the Champs-Élysées in Paris before its retail launch.
The ENC will make its debut in Riyadh, Saudi Arabia, from 2–29 November 2026. More than 100 countries have received National Team Partner status, giving the event a broad global base before its first edition.
