Vitality’s Dan “apEX” Madesclaire — the Face of Counter-Strike in 2025. Disagree? While fans argue about who deserves to be Player of the Year, whose era is unfolding, and where tier-1 truly begins, the legendary Frenchman is building record-breaking win streaks, flipping off haters right on stage, and inspiring hundreds of thousands of CS fans around the world. His career is a chain of bright victories, unexpected memes, and true leadership — and the new merchandise collection underlines how apEX became an icon not only for Vitality but for the entire CS community.
From a Joke to a Symbol
apEX’s phrase “even my mom was on B” during IEM Katowice 2025 has already become legendary. It embodies what makes him unique: humor, lightning-fast reactions, and the ability to turn any episode into a story that spreads across social media and lives its own life. For fans, this quote symbolizes the captain himself — emotional, funny, and at the same time completely devoted to the game. That is why it became the central element of the new merch.
T-shirts and hoodies with this phrase are more than just clothing. They are a part of the community, a code word for those who know the real apEX and share his spirit. This merch highlights that esports today is more than a game — it is a culture with its own symbols and heroes.
This unique drop is available to fans right now in our shop.
Victory at Home
A special place in the collection belongs to an item that instantly went down in history — the t-shirt depicting apEX lifting the BLAST.tv Major Paris 2023 trophy. This moment became the culmination of his career: winning a Major at home, in Paris, surrounded by tens of thousands of local fans — it’s a dream for any player, not just in esports. For apEX, it was more than a victory; it was an achievement that cemented his legendary status in France.
The shot of Vitality’s captain holding the trophy with tears in his eyes is now a visual symbol that can be worn. It is not just a reminder of one match but of an entire era when the French scene returned to the very top.
apEX as Captain and Leader
apEX is not just a captain — he is the leader of his team, guiding it in the right direction. He is emotional, he doesn’t hide his feelings, but that is where his strength lies. His screams on the server, motivational speeches, and ability to fire up the team in any situation make him a unique captain. For Vitality, he became the backbone around which not only strategy but also team spirit is built.
Under his leadership, the organization has won dozens of trophies, including seven tier-1 tournaments in a row this year. Every Vitality victory is the result of player synergy and a captain who believed in success until the very end.
In the world of CS, apEX has always been an example that leadership is not only about tactics and maps but also about personality. A true captain leads not only with words but with emotions.
Charisma and Media Presence
50 years old and I f**k you, band of sluts! Shut your mouth now, shut your big mouth! Putain, you were spotted! There were 17 of us on B! Even my mum was on B! Putain!
When apEX swears in the heat of the moment, it isn’t simple provocation. It shows, first, his deep passion for the game, and second, that even with all his emotions he never loses respect for his opponents. The same applies to his famous middle-finger gestures toward the crowd. They aren’t insults — they’re part of his unique charisma, a kind of “brotherly” way of interacting with the audience that makes people feel connected rather than rejected.
apEX is one of the most charismatic figures in esports. His interviews, reactions, memes, and trademark emotions make him a broadcast highlight. Whenever the camera switches to apEX, viewers know: the show is about to begin. He not only wins but also turns every match into an event.
Thanks to this rare balance of intensity and respect, apEX became the face not only of Vitality but of the entire scene. He is the man who can be both the captain on the server and a showman for the fans. That is why the merch with his image feels so organic: fans get to wear not just a team logo but a story, emotion, and the character of their idol.
Final Words
The collaborative merch with apEX is more than just a clothing line. It’s a way to emphasize that esports is about emotions, culture, and the people who make the game legendary. apEX is a captain who has written his name in history, won Majors in France and the USA, and gave fans not only trophies but moments worth reliving again and again.
His phrase “even my mom was on B” became a symbol of humor, his image with the trophy — a symbol of victory, and he himself — a symbol of what a true captain should be. Charismatic, media-savvy, emotional, and at the same time goal-driven, apEX continues to inspire and lead the way.
And this is just the beginning: a brand-new drop with updated and even bolder designs is coming soon, keeping apEX at the heart of Counter-Strike culture.
