The Las Vegas Convention and Visitors Authority (LVCVA) will meet on November 10 to vote on a $2 million sponsorship deal with BLAST ApS. If the board approves it, Las Vegas will host two BLAST events in 2028, including a Counter-Strike Major.
This matters because the Major would return to the United States after the 2025 Summer Major in Austin. Moreover, the city wants more than a tournament. It plans to use the event to fill a gap in its tourism calendar.
Why Las Vegas Wants a Major
The LVCVA is the public agency that promotes Southern Nevada as a tourism and convention destination. BLAST, meanwhile, owns the rights to esports competitions, runs leagues, and produces events.
According to the board agenda, first reported by The Esports Radar, the Major would fill a key need period for the destination. The LVCVA plans it for the weekend between Thanksgiving and the National Finals Rodeo.
For comparison, the Austin Major sold more than 45,000 tickets and generated $102 million in economic impact, according to BLAST. In addition, the documents say 80 percent of ticket holders travelled from outside the state.
What the Deal Includes
Under the agreement, Las Vegas would host the second Major of 2028. It is tentatively scheduled for November 20 to December 10.
In addition, BLAST would run another esports event at the Las Vegas Convention Center in summer 2028. However, it is unclear whether it will be a Counter-Strike tournament. The documents give no date or further details.
Together, the two events are estimated to generate 130,000 hotel room nights. In return for the $2 million, the LVCVA would receive host city rights for both tournaments, global marketing assets, and hospitality and ticket allocations.
If the board approves the deal, LVCVA CEO and President Steve Hill would be authorised to sign it. The money would come from the agency’s fiscal year 2028 budget.
Public Bodies Back BLAST Events
Las Vegas is not the only place where public bodies support BLAST. In October, Hong Kong granted M Mark status to BLAST Premier Rivals 2026. A month earlier, BLAST signed a partnership with the Mongolian Esports Association for a $1.25M CS2 tournament in Mongolia.
What Comes Next
The board will vote on Tuesday, November 10, at 9:00 a.m. at the Las Vegas Convention Center. As a result, fans will soon know whether the Major is heading to Las Vegas. Finally, details of the summer event remain unclear.
