Renowned coach Luis peacemaker criticized the decision not to broadcast StarLadder StarSeries Fall 2025 in Portuguese for the Brazilian audience. According to him, the problem lies in the monopoly of local rights held by Gaules SA/Omelete.
BACKGROUND
Luis peacemaker is a Brazilian coach who has worked with clubs such as Team Liquid, Heroic, MAD Lions, and Imperial. This is not the first time he has commented on issues of the Brazilian scene, often highlighting the imbalance between fans’ interests and company business strategies. This time he reacted to the decision not to show StarSeries in Brazil due to the absence of local teams.
WHAT PEACEMAKER SAID
In his post, peacemaker explained that StarLadder had sold exclusive broadcasting rights to Gaules SA/Omelete. According to him, it was this company that decided not to stream the tournament in Brazil, since no local teams were participating. The coach called it a “dictatorial monopoly,” because competitors are effectively unable to gain access to the rights and provide alternative broadcasts.
He also added that he hopes other broadcasters — such as Mad House TV or BetBoom — will emerge to challenge and break the monopoly in the market.
Uma pessoa influente de dentro da StarLadder me confidenciou que a empresa que COMPROU os direitos do campeonato de forma exclusiva decidiu NAO streamar esse campeonato ja que nao tem times brasileiros envolvidos.
Faz sentido? Parcialmente, claro.. o maior interesse e desejo vem… pic.twitter.com/28E8wSZHuw
— Luis Peacemaker (@peacemaker) September 18, 2025
COMMUNITY REACTION
The discussion under peacemaker’s post immediately divided fans.
Davi Bianchi (@Davi_Bianchi):
Nobody is going to watch when there are no BR teams. As you said yourself, this is all because of monopoly. And it’s strange that we’re still talking about this problem after so many years.
LIQUID | st1ng (@st1ngfps):
I’ve been watching Liquid only on English broadcasts for a long time. 99% of games without BR teams I saw that way. It even pushed me to improve my English a bit so I could interact better. But still — we practically have no choice.
Matheus (@DeROZAN__):
It’s hard not to notice that Gaules SA is repeating old schemes again. This also happened in 2020. Back then they said it was an exception, but now we see it has become the rule.
GD (@GFDant4s):
We have the privilege that Gaules pays millions for broadcasting rights, but the result is that there are no alternatives. If they don’t stream — then the viewers get nothing.
Giovanne (@Giovanneex):
At the tournament where Gaules didn’t buy the rights, Pain was left without a broadcast in 90% of their games. This is already a common practice — and everything works to make the market dependent on a single broadcaster.
Thiago Gonçalves (@thiagoxop):
They created an ecosystem that revolves only around them. For the company, it’s profitable, but for the community — destructive.
TODAY’S UPDATE
The broadcasting rights situation sparked a broader discussion about the state of the Brazilian streaming scene. As long as Gaules SA/Omelete holds exclusive contracts, alternative broadcasters remain cut off from major tournaments. This creates a risk for the audience: fans are left in conditions where there is no choice, and any change depends solely on the commercial decisions of a single company.
For tournament organizers, such a model looks safer — one company covers the market and guarantees viewership. But for the ecosystem, it can be destructive: other studios lose motivation to invest, and the competition that drives growth simply disappears.
CONCLUSION
The scandal around StarLadder StarSeries Fall 2025 has become telling. It not only demonstrates the limitations for Brazilian fans but also highlights the systemic problem of broadcasting rights monopolization. If other broadcasters cannot break into the market, the Brazilian scene risks becoming entirely dependent on one player. And this, according to peacemaker and part of the community, harms not only the fans but also the future of the region as a whole.
