French esports organization Team Vitality has shared new details about its commercial partnership with Magnum Ice Cream, revealing concrete performance metrics from recent campaigns. The data quickly sparked discussion across the community — particularly due to the eye-catching return on investment figures.
Magnum x Uber Eats campaign: key numbers
According to information published via LinkedIn and later highlighted on X (Twitter), the collaboration between Vitality and Magnum delivered strong marketing results:
- over 2 million impressions
- 780% ROAS (€1 spent on ads = €7.8 in revenue)
- 4.56% CTR in the campaign with Uber Eats
It is important to note that these figures refer specifically to the Magnum x Vitality x Uber Eats campaign, not the entire partnership.
Vitality positioning itself as a commercial ecosystem
In its statement, the organization emphasized that its approach goes beyond traditional sponsorships. Vitality presents itself as an ecosystem that connects brands through cross-promotional activations. The Magnum partnership serves as a clear example of this model, combining content integration, event exposure, and marketing campaigns to generate measurable financial results.
Community reaction: “Is 780% even realistic?”
The figures quickly spread across social media, triggering debate among fans and analysts:
- users questioned whether 780% ROAS is normal or exceptionally high
- others pointed out that such numbers are extremely strong even by digital marketing standards
- some noted this could encourage more brands to enter esports
Despite some skepticism, many agreed on one point — this level of transparency is rare in esports.
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A new benchmark for esports partnerships?
Publicly sharing performance metrics could mark an important shift for the industry. While most organizations keep such data private, Vitality is setting an example by showing real results.
This move could:
- attract new sponsors
- raise the standard across esports organizations
- reinforce the idea that esports delivers real business value
