Esports is used to dramatic stories — loud transfers, big victories, the collapse of giants. But sometimes the real explosive moment happens where no one expects it. One humorous tweet about… sandwiches suddenly rewrote Counter-Strike’s record on social media.
The most viral CS tweet ever — and it isn’t CS2
Ghost CS professional player Tilde “7licious” Byström posted an ordinary kitchen photo with the caption:
After 10 years in esports, I’m officially a sandwich maker 👍 pic.twitter.com/G1TykLX6JS
— Tilde Byström (@7liciousCSGO) November 19, 2025
No highlights, no tournaments, no scandal. But within hours the post exploded across the feed: reactions, quote tweets, jokes — and a rapid spike in metrics.
The tweet reached such proportions that it surpassed even the legendary announcement of Counter-Strike 2 — the very trailer that tens of millions watched in March 2023 and which for years was considered the absolute record-holder of the CS community.
20+ million views. Hundreds of thousands of likes. And it’s — about sandwiches.
Why this post “opened a portal”
The secret of success wasn’t the food and not even the content — but a combination of contexts that aligned at the perfect moment.
- First, it’s a human story. A professional player who spent ten years in esports suddenly posts a photo from a completely ordinary job. The contrast between “a grand esports journey” and “everyday reality” instantly becomes a meme.
- Second, Twitter’s 2025 algorithms heavily promote content that triggers strong emotion — from laughter to outrage. Tilde’s post was simultaneously ironic, sincere, and unexpected.
- Third, influencers joined in: reactions from other players, quotes with their own tone, jokes about jobs and women’s roles in esports. This created a wave that spread far beyond the CS community.
The result — a tweet about sandwiches surpassed the official release of a new chapter in a legendary game.
Today we're excited to announce Counter-Strike 2. Counter-Strike 2 is an overhaul to every system, every piece of content, and every part of the C-S experience. First, let's talk about smoke grenades: pic.twitter.com/iTtguRHJ0S
— CS2 (@CounterStrike) March 22, 2023
Irony that reflects the state of the scene
This situation became notable for several reasons:
- social networks no longer respond to the “importance” of an event — they respond to emotion;
- internal CS jokes can become global content;
- a personal story sometimes resonates stronger than an official trailer from Valve.
And most importantly — cases like this show that Counter-Strike has long expanded beyond esports: it is a cultural environment where even an everyday joke can become part of the game’s history.
read more
Sandwiches
Tilde Byström’s tweet did more than break the like record — it became a symbol of how the digital world works in 2025.
Where the grand CS2 announcement gathered millions of views over years, a single joke about sandwiches managed to replicate that path in a matter of hours.
