While most esports organizations are fighting for sponsorship deals, NIP Group is betting on a completely different industry. The company that owns the Ninjas in Pyjamas brand is transforming from a traditional esports holding into a player in the global digital computing market.
From Swedish clan to energy giant
NIP is one of the oldest and most well-known esports brands in the world. However, in 2025, the company looks less like a team and more like a technology corporation headquartered in Abu Dhabi, actively investing in computational infrastructure. The recent expansion of operations confirmed the scale of this shift: the company’s monthly Bitcoin mining volume has reached 160 BTC, equivalent to approximately $20 million at the current exchange rate. As a result, NIP Group has effectively entered the ranks of the most powerful commercial miners in the world.
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How esports integrates into Web3
The computing power of NIP Mining has exceeded 11.3 exahashes per second — a figure comparable to the data centers of major technology corporations. According to the company’s leadership, this is only the first stage in building a “universal computing base” for AI tools, entertainment, and next-generation gaming. The company emphasizes that it is developing infrastructure not only for cryptocurrency but also for future AI applications — from content generation to player behavior modeling.
An economy where esports and crypto merge
NIP Group’s move symbolizes a new trend at the intersection of gaming, AI, and Web3. After the 2024 cryptocurrency market downturn, many major players shifted toward hybrid revenue models, combining media, esports, NFTs, and blockchain. However, NIP is doing it systematically: investing in its own infrastructure instead of renting computing capacity; using cryptocurrency mining as a financial lever to grow its gaming division; and collaborating with the Abu Dhabi Investment Office, which provides state-backed support for digital initiatives. This means NIP Group no longer depends on prize money or sponsorships — its main revenue now comes from outside the esports ecosystem.
NIP Group, the company behind esports team Ninjas in Pyjamas, say they're mining almost $20 million in Bitcoin a month pic.twitter.com/8rauOqPNjM
— Dexerto (@Dexerto) November 3, 2025
The transformation of the esports market
Esports is experiencing its most challenging period in the past five years. Teams are cutting budgets, sponsors are withdrawing from projects, and tournament organizers are forced to look for new monetization models. Against this backdrop, NIP demonstrates an example of adaptation to the digital economy, where the primary asset is no longer visibility but technological infrastructure.
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NIP Group today
Five years ago, Ninjas in Pyjamas was just an esports team. Today, NIP Group is a technology holding that operates simultaneously in cryptocurrency, AI, and gaming. Mining $20 million worth of Bitcoin each month is not just a figure — it’s a sign of a paradigm shift for the entire industry. The esports world, once dependent on advertising and sponsorships, is now entering a phase where energy, data, and computing power become the new currency of success.
